HEALTHCARE ENTREPRENEURSHIP & MANAGEMENT
Duration: 3 Weeks (Intensive)
Format: Hybrid (Evening Online)
Level: Practical / Executive Short Course
FEES: 2000
PROGRAM POSITIONING
This is a hands-on, execution-focused program that equips participants to:
- Start a healthcare business (clinic, pharmacy, diagnostic center)
- Manage operations effectively
- Build sustainable revenue systems
- Transition from practitioner to entrepreneur
TARGET PARTICIPANTS
- Doctors, nurses, pharmacists
- Allied health professionals
- Healthcare entrepreneurs
- Clinic/hospital managers
- Investors in healthcare
- Individuals entering healthcare business
PROGRAM OUTCOME
Participants will be able to:
- Develop a viable healthcare business model
- Launch and manage a healthcare facility
- Build operational and revenue systems
- Understand regulatory and compliance requirements
- Improve profitability and efficiency
CURRICULUM STRUCTURE (3 WEEKS)
WEEK 1: HEALTHCARE BUSINESS FOUNDATION & OPPORTUNITY
Focus:
Understanding the healthcare business landscape and identifying viable opportunities
Topics:
1. Introduction to Healthcare Entrepreneurship
- Healthcare as a business vs profession
- Market opportunities in Ghana
- Types of healthcare businesses:
- Clinics
- Pharmacies
- Diagnostic centers
- Home care services
2. Business Model Design
- Value proposition in healthcare
- Target market identification
- Service offerings
- Revenue streams
3. Market Analysis & Feasibility
- Understanding patient demand
- Competitor analysis
- Location and accessibility
- Pricing strategy
Practical:
Develop a Healthcare Business Idea + Model Canvas
Outcome:
Participants define their business idea and market opportunity
WEEK 2: OPERATIONS, SYSTEMS & REGULATION
Focus:
How to run a healthcare business efficiently and legally
Topics:
1. Healthcare Operations Management
- Patient flow systems
- Scheduling and service delivery
- Staff coordination
- Daily operations
2. Facility Setup & Management
- Layout and infrastructure
- Equipment planning
- Staffing requirements
3. Regulatory & Compliance
- Licensing requirements in Ghana
- Regulatory bodies
- Legal considerations
- Health and safety standards
4. Financial Systems & Revenue Management
- Startup costs
- Pricing and billing
- Cash flow management
- Revenue optimization
Practical:
Design a Clinic/Facility Setup Plan + Basic Financial Plan
Outcome:
Participants build operational and financial structure for their business
WEEK 3: GROWTH, MARKETING & EXECUTION
Focus:
Launching, growing, and sustaining the business
Topics:
1. Marketing & Patient Acquisition
- Branding in healthcare
- Digital and offline marketing
- Building trust and reputation
- Customer experience
2. Leadership & Team Management
- Hiring and managing staff
- Building a performance culture
- Leadership in healthcare business
3. Scaling & Growth Strategy
- Expanding services
- Partnerships
- Innovation in healthcare
4. Execution & Business Launch
- Step-by-step launch roadmap
- Risk management
- Performance tracking
Practical (CAPSTONE):
Develop a Healthcare Business Plan
Includes:
- Business model
- Operations plan
- Financial plan
- Marketing strategy
Outcome:
Participants leave with a ready-to-implement business plan
